Business Wire Brings Communications Insights and Conversations to PRSA ICON 2026
Business Wire invites attendees of PRSA ICON 2026 to share their perspectives on how the industry is evolving through
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Business Wire invites attendees of PRSA ICON 2026 to share their perspectives on how the industry is evolving through its “Live Communications Pulse” at Booth 100, October 18–20 in Orlando, Florida.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261013300247/en/
Meet Business Wire at Booth 100 at PRSA ICON 2026 and discover how your news can connect with audiences across markets, industries, and regions.
The booth experience will invite public relations professionals to discuss current trends, challenges, and opportunities. Attendees can also meet with Business Wire representatives to discuss upcoming news and distribution needs.
The conversation will continue in Business Wire’s breakout session, “Micro Moments, Macro Impact: How Local Stories Go Global—and Back Again.” The session will explore how communicators can recognize and amplify locally relevant stories for broader audiences.
Visit Business Wire at Booth 100
PRSA ICON attendees are invited to visit Booth 100 to take part in the “Live Communications Pulse” and meet Business Wire’s team. As the company marks its 65th year, keeping a pulse on the needs of organizations sharing important news around the world remains a priority.
“We’re more connected than ever, yet finding meaning in those interactions is becoming harder,” said Kate Sondossi of Marriott Vacations Worldwide. “As communicators, our role is to find stories that matter to people and connect them to broader audiences without losing the authenticity that made them resonate in the first place.”
Breakout Session: “Micro Moments, Macro Impact”
Sondossi will bring that perspective, along with Kiersten Bingham of Coca-Cola Beverages Florida, to Business Wire’s breakout session on Monday, October 19, at 3:00 p.m. ET. In this moderator-led conversation, the speakers will share practical strategies on how to spot, shape, and scale moments worth amplifying while balancing brand consistency with genuine community relevance.
“The most meaningful stories are the ones people can see themselves in,” said Bingham. “Even in the biggest initiatives, there’s a person, a community or a moment that brings it closer to home. Finding that connection is what makes a story resonate—and ultimately what makes people care.”
For more information about Business Wire at PRSA ICON 2026, visit businesswire.com/prsa-icon.
About Business Wire
Business Wire, a Berkshire Hathaway company, has been the global leader in press release distribution and regulatory disclosure for over 65 years. Trusted by thousands of organizations worldwide, Business Wire provides innovative solutions to deliver news with accuracy, reach, and results.
For more information about Business Wire, please email info@businesswire.com or call 888.381.9473. Subscribe to the Business Wire blog for communications industry trends and tactics delivered to your inbox, and follow Business Wire on X, LinkedIn, Facebook, and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261013300247/en/
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