With mParticle Agent, onX marketers can now create predictive attributes in a day instead of weeks, accelerating audience creation and making member engagement more relevant. 

NEW YORK and MISSOULA, Mont., Nov. 4, 2026 /PRNewswire/ — Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today announced that onX, a navigation app for hunters, is using mParticle Agent to reduce prediction development time, giving its marketing team greater control over audience creation and campaign planning.

With mParticle Agent’s Predictions capabilities, onX marketers can describe the key touchpoint they want to predict in plain language. The agent configures the prediction for review and approval, then makes the resulting predictive attribute available for audience creation. This replaces a lengthy process that previously required coordination with external teams and helps onX deliver more relevant communications based on a predicted lifecycle moment.

“Not long ago, building a prediction meant a standing meeting with an external team and rounds of figuring out where our data lived,” said Myka Arneson, Senior Marketing Technology Manager at onX. “Two weeks was our fastest turnaround, and realistically it was closer to a month. We had zero self-service. mParticle Agent allows our marketers to go from an idea one day to a usable attribute the next, and the agent surfaces things we wouldn’t have thought to look for.”

onX uses Rokt mParticle as its central platform for building audiences. With faster access to predictive attributes, its marketers can move away from broad, high-volume campaigns toward more targeted communications that reflect individual member behavior and interests, reducing unnecessary marketing messages without sacrificing business performance.

“Predictions have historically been a complex, time-consuming process for marketers to plan and put into action,” said Nick Craig, Head of Rokt mParticle GTM. “With mParticle Agent, we’re seeing marketers quickly identify what they want to predict, create a prediction, and activate it in ways that drive meaningful results, all without a technical background. That speed empowers clients to bring new ideas into their strategies and start delivering value almost immediately.”

While much of the industry’s focus on agentic AI has centered on content creation and campaign execution, mParticle Agent brings AI earlier into the marketing process, helping teams translate business objectives into predictive insights and actionable audiences.

mParticle Agent is part of Rokt mParticle, Rokt’s performance customer data platform (CDP) for global enterprises, and serves as the agentic layer of its Performance Engine. Beyond Predictions, marketers can explore available customer data and build audiences using plain-language instructions. All proposed logic is presented for review before being saved, with activation managed through Rokt mParticle’s existing workflows.

About onX
Founded in 2009, onX is a pioneer in digital outdoor navigation, developing software that helps inform, inspire and empower outdoor recreationists. onX Hunt, onX Offroad, onX Backcountry and onX Fish make up the company’s suite of apps and are built by explorers for explorers. Because off-the-beaten-path experiences are at the heart of what onX does, the company also leads initiatives to protect and expand access to public land. Since 2018, onX has worked with various partners to secure and improve public land access through direct funding and by supporting key legislation with data analysis and research. Learn more.

About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most, the Transaction Moment™. The Rokt Brain and Rokt Network power billions of transactions and connect hundreds of millions of customers, and are trusted to do this by the world’s leading companies including Live Nation, Fanatics, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Albertsons, and HelloFresh. Rokt’s products include Rokt Ecommerce (Rokt Catalog, Rokt Upcart, Rokt Pay+, and Rokt Thanks), Rokt Ads, Rokt Catalog for Brands, Rokt mParticle, and Rokt Aftersell. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com.

Rokt Media Contact
Tarana Mehta – SVP Marketing
tarana.mehta@rokt.com

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SOURCE ROKT Pte. Ltd.