Tony Hobley joins as Chief Digital & Strategy Officer and Maureen Moran as Chief Technology Officer, strengthening UpSwell’s leadership across strategy, performance marketing, data and technology

ATLANTA, Sept. 30, 2026 /PRNewswire/ — UpSwell Marketing, a leading provider of data-driven direct response marketing solutions for location-based businesses, announced the appointments of Tony Hobley as Chief Digital & Strategy Officer and Maureen Moran as Chief Technology Officer. Both will serve as members of UpSwell’s Executive Leadership Team.

“Tony and Maureen bring an exceptional combination of experience, leadership and perspective to UpSwell,” said Eric Goodstadt, CEO of UpSwell Marketing. “Tony understands how to connect strategy with execution to drive meaningful business results, while Maureen has spent her career building and scaling technology around the needs of businesses and their customers. Together, they will help us continue to evolve how we serve our clients and position UpSwell for long-term growth.”

Hobley brings more than 25 years of leadership experience helping companies accelerate growth, strengthen customer relationships and transforming digital marketing capabilities for some of the world’s most recognized brands, including State Farm, Toyota, General Motors, Ford, Jaguar Land Rover, Johnson & Johnson and Nestlé. Previously, he served as Executive Client Strategic Advisor at Omnicom Precision Marketing Group, where he led marketing transformation initiatives spanning performance marketing, CRM, customer experience, data and AI-enabled marketing. More recently he’s acted as Transformation and CX consultant for several independent agency networks.

As Chief Digital & Strategy Officer, Tony will bring together UpSwell’s Performance Media, Campaign Intelligence, Lifecycle Marketing, CRM and Creative capabilities into a single operating system.

“UpSwell has developed strong foundational assets that help businesses turn marketing into measurable growth, and I’m excited to build on them,” said Hobley. “There’s a tremendous opportunity to help our clients close the gaps between strategy, execution and measurement to lower customer acquisition costs (CAC) and grow lifetime value (LTV).”

Moran is an accomplished technology and product executive with deep experience building and modernizing marketing technology platforms for small businesses, multi-location organizations and franchise brands. Most recently, she served as Chief Technology & Product Officer at Surefire Local, where she led product and technology strategy and helped scale an all-in-one marketing platform that drove significant gains in revenue, customer adoption and retention.

“Technology is most valuable when it makes things simpler, smarter and more effective for the people using it,” said Moran. “I’m excited to join UpSwell and build on the strong foundation already in place, using technology and data to create better experiences for our clients, strengthen how we measure and optimize marketing performance, and support the company’s continued growth.”

As Chief Technology Officer, Moran will lead UpSwell’s technology strategy, with a focus on strengthening the technology and data infrastructure that supports the company, its solutions and the overall client experience.

The additions come as UpSwell continues to expand its capabilities across digital marketing, analytics, technology and integrated marketing solutions. With Hobley and Moran joining the Executive Leadership Team, the company is strengthening the connection between marketing strategy, campaign performance, data and technology to help businesses make smarter marketing decisions and generate measurable growth.

About UpSwell Marketing

UpSwell Marketing provides data-driven direct response marketing solutions for mid-market and enterprise customers designed to help local-level businesses acquire and retain more customers. Through an integrated mix of direct mail, digital media, email marketing, creative and analytics, UpSwell helps businesses reach the right customers, measure marketing performance and drive measurable growth.

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SOURCE UpSwell Marketing