POPFLEX Expands Its Fashion, Business, and Cultural Storytelling Strategy and Footprint with Award-Winning Agency

AUSTIN, Texas, Oct. 27, 2026 /PRNewswire/ — POPFLEX, the viral active apparel brand by entrepreneur and designer Cassey Ho, today announced it selected Hannah Cranston Media (HCM) as its public relations agency of record (AOR). HCM will lead earned media, affiliate strategy, and executive thought leadership and speaking for POPFLEX, expanding the brand’s growth and visibility across fashion, lifestyle and business media while elevating Ho’s profile as a founder, CEO and Lead Designer.

Cassey’s path to building POPFLEX began with Blogilates, the fitness platform and community she launched in 2009 and grew into one of the most recognizable fitness brands online. Built around Ho’s belief that women should not have to choose between style and function, POPFLEX has expanded into a broader size-inclusive wardrobe of dresses, denim, outerwear, loungewear, swim, and more.

HCM, a leading PR and brand storytelling agency recognized for its work with founder-led brands across fashion, beauty, health and innovation, will build on POPFLEX’s recognition for its viral products and patented designs, while doubling down on storytelling that elevates Ho as a leading voice in entrepreneurship, fashion, and business strategy that’s driving POPFLEX’s explosive growth.

“Cassey has personally inspired me for over a decade now, and I’m lucky to call her a friend. She has built an incredible brand built on tremendous intention behind every single decision,” said Hannah Cranston, CEO and Founder of Hannah Cranston Media. “She is one of fashion’s true innovators, with a growing portfolio of patented designs and a leading voice in the fight to protect designers’ original work. We’re proud to help tell the bigger story of the wildly successful entrepreneur and designer behind the brand.”

“Our community has been at the heart of POPFLEX since day one, and their connection to the brand continues to inspire and shape everything we do,” said Cassey Ho, Co-Founder and CEO of POPFLEX. “Through our partnership with HCM, I’m excited to share more of the story behind POPFLEX from the Why behind my designs, to our team and where we’re headed next.”

For more information about POPFLEX, please visit www.popflexactive.com. To learn more about HCM, please visit www.teamhcm.com.

About POPFLEX
POPFLEX is a viral active apparel brand founded by Cassey Ho. As Founder, CEO and Head Designer, Cassey oversees the company’s business and creative vision, remaining closely involved in the design process from concept to launch. Known for combining feminine design with thoughtful functionality, POPFLEX has built a portfolio of original products, including its patented Pirouette Skort. With a community of more than 20 million followers, the brand continues to grow through product innovation and community-driven design.

About HCM
Hannah Cranston Media (HCM) is the agency behind some of the most consequential brand stories in modern communications, built to give mission-driven companies the power to reshape industries and shift culture. HCM operates as a true extension of its clients’ teams, engineering everything from creative brand activations and experiential events to influencer integrations. The agency represents the pioneers redefining health and wellness, equity, AI, and technology, driving the conversations that set the cultural agenda and commanding visibility across earned, owned, affiliate, and AI-powered discovery channels. Through relentless strategic storytelling, HCM doesn’t just tell its clients’ stories, it builds the communities, causes, and movements that carry them forward. For more information, visit www.teamhcm.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/popflex-selects-hannah-cranston-media-hcm-as-public-relations-agency-of-record-302920765.html

SOURCE POPFLEX